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Writing a product description people trust

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www.nngroup.com

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A practical guide for Links Beat readers, written from everyday experience.

Buyers skim descriptions looking for reasons to say no. Give them the facts first: size, materials, what is in the box, what it works with, and how it is delivered and returned. Then explain who it is for and what problem it solves in the customer's words, not the manufacturer's. Superlatives without evidence make a page feel less trustworthy, not more.

Tags:#copywriting#ecommerce

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