Someone told me one day that there was someone from her job who wanted to start a web hosting business to target local business looking for good and affordable host services for their websites and landing pages, and asked me how I would recommend marketing it, for free if it was possible. It is true that every case is on the merits but nevertheless following this question I decided to tell how I see the opportunities of local businesses to market themselves effectively. And what do I mean when I say effective? I mean at least money and more results which require more focus on advertising.